Why we built this
I'm Mike from CodeThirtyTwo. I build websites for indie game developers, and I kept running into the same problem with every client.
Developers spend months, and years, building great games, then rush through the press outreach because there's no good tool for it. They're throwing together Google Drive folders, updating old Wordpress pages, or paying too much for tools that don't really fit. The existing options were either too basic, too expensive, or abandoned.
I knew I could build something better, but I also knew press kits don't exist in a vacuum. You need to understand what journalists and influencers actually want when they land on a press page. So I reached out to the team at Media Indie Exchange (MIX) to partner on it.
Together, we built MyPressKit. A fast, modern press kit platform made specifically for indie games.
What it does
MyPressKit lets you create a professional press kit in minutes. Import your game data from Steam, upload your screenshots and trailers, and you've got a shareable page that journalists actually want to use.
- Import directly from Steam with one click
- Upload and organize screenshots, logos, and videos
- Add team members, awards, press mentions, and social posts
- Track who's viewing and downloading your assets
- Set embargoes and give early access to specific press
- Generate email pitch templates ready to send
- Keep a changelog so press can follow your updates
- Link to every store your game is on
Who we are
CodeThirtyTwo is where MyPressKit started. We build websites and tools for indie game developers, and we saw firsthand how much time studios were wasting on press kits. We designed and built the platform from the ground up.
Media Indie Exchange (MIX) has been connecting indie developers with press and players since 2013. They've hosted showcases at GDC, E3, PAX, and gamescom, and work with hundreds of indie studios every year. They know what press need because they've been in the room with them. Their expertise shapes how MyPressKit works.
Our approach
We're not trying to be everything to everyone. MyPressKit is for indie game developers and the press who cover them. That's it.
The free tier gives you a fully functional press kit. Paid plans add things like unlimited games, embargoes, analytics, and custom branding for studios that need more.
We use the platform ourselves for MIX events, so we're always the first to notice when something could be better.
Get in touch
Got questions, feedback, or just want to say hi? Email us at support@mypresskit.io.